Zeus Technology, a revenue platform from The Washington Post, will license Zeus Performance to Tribune Publishing in eight media markets, according to the Post.
“This agreement continues a period of tremendous growth for Zeus which will now power adtech for nearly 70 sites in the U.S.,” said a press release from the Post.
“Zeus now powers over 3 billion impressions monthly, offering publishers the ability to drive better performance and higher revenue through a modernized advertising framework,” said Jarrod Dicker, VP of commercial technology at the Post and GM of Zeus.
Tribune migrated to the Post’s Arc Publishing platform beginning in 2017.
Zeus Performance is one of three monetization tools built in-house by the Post that comprise the Zeus Technology Suite.