The Pew Research Center has put out a profile of Gen Zers (ages 18 to 23). “On the Cusp of Adulthood and Facing an Uncertain Future: What We Know About Gen Z So Far,” published May 14, offers a rundown of what we can expect from this up-and-coming group. The report points out that Gen Z was set to stride into a strong economy but is now looking at an uncertain future due to the coronavirus pandemic. News & Tech culled out some facts that are of interest to newspapers, magazines and other media as well as the companies who serve those industries.
• One-in-ten eligible voters in the 2020 election will be Generation Zers.
• Gen Zers are more racially and ethnically diverse than any earlier generation, and they’re on pace to be the most well-educated generation we’ve seen.
• A small majority (52%) are non-Hispanic white, smaller than the percent of Millennials who were non-Hispanic white in 2002 (61%). One-in-four Gen Zers are Hispanic, 14% are black, 6% are Asian and 5% are some other race or two or more races.
• Pew surveys conducted in 2018 (before the coronavirus outbreak) among Americans ages 13 and older found that, like Millennials, Gen Zers are progressive and pro-government, most see America’s increasing racial and ethnic diversity as a positive, and they’re less likely than older generations to see the U.S. as superior to other countries.
• Maybe because they’re more likely to be involved in educational pursuits, Gen Zers are less likely to be working than earlier generations when they were teens and young adults. Only 18% of Gen Z teens (ages 15 to 17) were working in 2018, compared with 27% of Millennial teens in 2002 and 41% of Gen Xers in 1986. And among young adults ages 18 to 22, while 62% of Gen Zers were employed in 2018, higher shares of Millennials (71%) and Gen Xers (79%) were employed when they were a similar age.
• According to a 2018 Pew Research Center survey, 95% of 13- to 17-year-olds have access to a smartphone and (97%) use at least one of seven major online platforms.
•YouTube, Instagram and Snapchat are among teens’ top online spots. Around 85% say they use YouTube, 72% use Instagram and 69% use Snap-chat. Facebook is less of a hit with teens — 51% say they’re using it. Some 45% of teens say they’re online “almost constantly,” and 44% say they’re online several times daily.