N&T: What technology trends are you watching for 2020?
Hall: How lifestyle analytics are being leveraged to sell to manufacturers and change marketing and how it will affect traditional insert revenue.
N&T: What’s your biggest business prediction for 2020?
Hall: Pressures on print industry to reduce/limit raw material usage and engage in maximizing sustainable recycling.
N&T: The industry, as a whole, is involved in a daily battle, from aging equipment to revenue challenges. What is one of your priorities?
Hall: Attracting new commercial business to fill available production time
N&T: Why is ING 2020 important to you?
Hall: This is the best opportunity to engage with both peers and vendors to explore new opportunities and hear of positive successes.