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Prior to 1977, The Washington Post Magazine was known as Potomac Magazine and was just one of a number of Sunday magazine supplements in newspapers around the country. Since then, the number of newspaper magazines has dwindled significantly. With such low numbers it seems most publishers have cut back on investing in the once wildly-popular products. But The Washington Post’s Executive Editor Marty Baron — who was named to his post in January 2013 — not quite a year before Jeff Bezos bought the paper — felt differently.

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In the three years since embracing digital, Sanoma Media Belgium has made a name for itself, not only for producing great print magazines, but also for being mobile, digital, television and radio savvy.

The largest media publisher in the country, Sanoma operates in both the Dutch- and French-speaking markets.

“As soon as the iPad came out we had a fully interactive digital magazine,” Project Manager Bart Van Looy told Magazines & More.

About two years ago, Van Looy and his colleagues decided to create a digital store — dubbed MagStore — where replicas of 18 different titles with an archive of back issues could be accessed from a single app. Originally designed for iOS customers, MagStore is now available on Android

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Wired is going live with ShopThis, using Masterpass technology from MaseterCard, in its November tablet and online editions.

Sharon Mandolini, a representative from MasterCard’s Master Labs R&D unit, spoke to Magazines & More and explained that Shop this with Masterpass allows readers to purchase items directly from the pages of the magazine without inhibiting the reading experience.

“We are constantly looking at new, innovative ways to make the consumer shopping experience easy.”

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Covering the city that is our nation’s capital is no small feat — and one the Washingtonian has taken seriously since it published its first issue in October 1965.

Today, the magazine has a print readership of 300,000 and reaches another million readers online,

according to Garret Graff, who has led Washingtonian as editor since August 2009.

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Never underestimate the power of the apostrophe.

Almost 200 years ago, when Farmers’ Almanac published its first issue, it was one of hundreds of almanacs — annual directories containing weather, planting and astronomical information — in existence.

The vast majority were farmer’s almanacs, reflecting agriculture’s importance in early 19th century America. They were so prevalent that no one publisher could hold the rights to the words “farmer’s almanac.” And they still can’t even to this day.

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Put two serial entrepreneurs in the middle of India for six weeks with no itinerary and what do you get?

A travel magazine, of course.When co-founders Greg Sullivan and Joe Diaz decided to launch Afar in 2009, they knew they wanted to take a different approach to stand out among a sea of travel magazines.

“The two of them recognized that people were really starting to travel in a deeper way,” Afar Editor-In-Chief and Vice President Julia Cosgrove told Magazines & More. “Rather than just focusing on hotels and sheet thread count, it was more about the experience you have — the people you meet and the connections you make.”

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When Atomic Ranch launched in spring 2004, husband/wife team Jim Brown and Michelle Gringeri-Brown could only dream of the levelof success the publication — devoted to mid-century American Homes —might enjoy. Fast forward to 2012, and the quarterly has a readership of approximately 100,000 — with the majority of subscribers paying full price.

“We don’t have any half-price promotions or mass giveaways,” said Gringeri-Brown, who serves as editor. “I think we have a pretty motivated group of readers.”

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It’s not uncommon for Bicycling’s annual report detailing America’s Best Bike Cities to land on the desk of a civic official.That’s because alongside those municipalities that make the cut, the Rodale Inc. publication also spotlights those cities that are the least cycling friendly. This year, Dallas found itself in the cross hairs for the second time since 2008.

That was enough to inspire a private donor to pledge $100,000 to develop cycling lanes — which the city had planned in 2011 but had yet to deliver — calling on the Dallas Parks Foundation to match the amount.

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April marked the one-year anniversary of The Orange County (Calif.) Register’s groundbreaking “magazine meets video meets news” iPad app, but the best gift the Freedom Communications Inc. flagship received on the occasion is the realization it successfully disproved the naysayers.

“There’s always been this opinion that a traditional media company couldn’t attract that younger demographic,” Freedom Interactive President Doug Bennett told News & Tech. “But we’ve built a good, solid core audience.”

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There are few magazines so well loved that they can fill a niche for 75 years, but nestled in the small town of Dublin, N.H., you’ll find one of them.

Yankee published its first issue in September 1935, and it has been uniquely telling the story of New England ever since.

Editor Mel Allen, whose office resides in a red barn-like building in a town with no stoplights, has a kinship with the region that’s perhaps paralleled only by the affinity he feels for his magazine, staff and readers.

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Ask a magazine editor who loves her job why, and she’ll tell you it’s because she is passionate about the subject matter. And it’s likely that Coastal Living would snag a spot on many editors’ dream-job list. That’s certainly the case for Coastal Living’s Antonia van der Meer, who took her post as editor-in-chief one year ago. The Time Inc. pub celebrates its 15th anniversary in June, and she’ll tell you she’s loved the magazine for just as long.

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When The Walrus published its first issue in 1993, it knew exactly what it wanted to be: a well-written magazine for Canadians that could hold its own against the likes of The New Yorker, Harper's and The Atlantic. It also knew what it didn't want to be: The New Yorker, Harper's or The Atlantic.

"Those are all wonderful magazines, but when Canadians read them, they are not reading about themselves," John Macfarlane, editor ad co-publisher, told Magazines & More.

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Condé Nast is collaborating with HP to deliver print-to-home services for subscribers to titles including Allure, Details, Epicurious, Glamour, Golf Digest, Self and Wired.

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When Eating Well editorial director and editor-in-chief Lisa Gosselin says she loves her job, it's not hard to imagine why.

After all, being top dog at a magazine about food would likely land on many people's list of dream jobs. But for Gosselin, it's about more than tasting great recipes and sniffing wonderful aromas that waft into her office from the test kitchen next door. It's about believing in the magazine's mission to help people make healthy eating a way of life.

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It's that level of interest that led non-profit organization International Brain Education Association to launch a magazine two years ago. And while it may not be your typical newsstand grab, Brain World has managed to pique the interest of brainiacs and non-brainiacs alike. After all, where else can you read about what part of the brain controls hoarding behavior, what fuels overeating and also find information to help keep your brain in shape?

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Mention Mad and most people have something to say about the magazine.

It might be a particular cover, article, or foldout they remember. For many, though, Mad represents a time in life when the magazine's arrival at the newsstand guaranteed laughs, giggles and - sometimes - a need to stash it before your parents caught you reading it.

No matter how you want to count it, that's a lot of memories. After all, next year will mark Mad's 60th in print.

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Bloomberg LP last month launched its first iPad app, Bloomberg Businessweek+, containing content from the print issue as well as exclusives, interactive features and live information that includes current stock prices, performance and history.

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Much has changed since Yale Alumni Magazine printed its first issue 120 years ago. The magazine has steadfastly chronicled the history of the third-oldest institution of higher learning in the United States, in the process undergoing myriad format and content changes.

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Even as magazines clamor to take their print presence to Apple's iPad, Virgin wasted no time catching the attention of consumers with the launch of its iPad-only Project magazine.

The magazine, rolled out in November, released its second issue in January. It's priced at $2.99, undercutting significantly the per-issue price of some of the most popular titles downloaded on the device.

"One of (Virgin founder) Richard Branson's big things is that he likes to get in first and undermine the big boys," Project Deputy Editor Chris Bell told News & Tech. "We knew this was the way it was going. Paper magazines, if not in decline, have leveled out for the moment."

At its drawing board stage, Project - originally dubbed Project Maverick - was Virgin's brainchild for a new media venture. Among concepts tossed around was making it an in-flight magazine for Virgin Airlines, Bell said. What it became instead is a flashy mix of the latest in entertainment, culture, fashion, science and travel.

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After launching wildly popular iPad apps for Wired and The New Yorker using software from Adobe Systems Inc., Conde' Nast last month said Adobe's recently introduced Digital Publishing Suite will be the foundation for all of its magazines' future digital mobile editions.

Adobe unveiled DPS last month. The subscription platform will be released in the second quarter of 2011 with a price tag of $699 per month, in addition to a per-issue fee

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The use of interactive advertising tools is quickly gaining speed among publishers, catapulted by the explosive market penetration of smart phones.

Magazine and newspaper publishers are increasingly leveraging 2D, or quick-response, barcodes and other interactive tools to lure advertisers.

The key is finding a feature or outlet where readers will respond.

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When you entitle a magazine Good, expectations are bound to be high. Luckily, for this magazine, spearheaded by co-founder and CEO Ben Goldhirsh and a group of college friends, the magazine seems to be living up to its name.

Since its launch in 2006, Good has gained a lot of attention from its target market of "people who give a damn," and from other magazine publishers intrigued by the magazine's unique mission and its approach to editorial and creative content.

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After launching wildly popular iPad apps for Wired and The New Yorker using software from Adobe Systems Inc., Condé Nast last month said Adobe's recently introduced Digital Publishing Suite will be the foundation for all of its magazines' future digital mobile editions.

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CHICAGO - Navigating the digital and multimedia future was the watchword of this year's American Magazine Conference.

Some 400 magazine publishers turned out for the event, which, not surprisingly, centered on such topics as how magazines can launch iPad and related apps and products, and, more importantly, get paid for them.

 

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In retrospect, the September 2008 debut of The Wall Street Journal's WSJ. magazine might have seemed like something of a no-brainer.

After all, Dow Jones & Co. was already well experienced in crafting the ingredients necessary to support the launch of a successful publication: audience, delivery model and staff.

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Ask Daniel Brogan the secret to the success of his Mile High magazine empire, and you might find the answer to be simplistic: Produce a quality product, and people are going to read it, buy it and advertise in it. Basic as it sounds, that philosophy is certainly working at 5280, this city’s aptly named magazine — even in these dismal days for print.

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Magazines, like their newspaper counterparts, have moved aggressively to develop software for Apple’s iPad. But the gadget, now in its fifth month of availability, represents a much different distribution opportunity for magazines than it does for newspapers.