Ad spending in print magazines declined by 18 percent year-over-year, to $8.97 billion in 2018 from $10.94 billion in the previous year, according to eMarketer. The numbers include Sundays or inserts.
Spending in digital verticals of magazines was up by 3.3 percent, to $4.67 billion from $4.52 billion. Together, advertisers laid out 12 percent less with magazines and related content, down to $13.64 billion in 2018 from $15.47 billion in 2017, according to eMarketer.
EMarketer predicts that magazine print and digital spend will be about equal by 2022.