Love magazine is moving its operations to the U.S., publisher Condé Nast has announced.

Whembley Sewell, editor-in-chief of Them, is overseeing the brand’s evolution, the company says.

Launched in February 2009 as a bi-annual publication aimed at fans of style and popular culture, Love will broaden its fashion-centric perspective to highlight and celebrate new themes and editorial opportunities that champion identity and inclusion.

Whembley has built a loyal and passionate audience at Them by brilliantly telling stories that are inclusive and uplifting,” said Anna Wintour, editor-in-chief of Vogue U.S., global content advisor of Condé Nast.“Love is a title that gives us the opportunity to highlight expression and identity at a time when it’s most relevant to our audience, and I’m looking forward to what Whembley has planned.