North Equity, a digital media venture equity firm, has acquired a number of media brands from Bonnier Corporation. The acquisition includes Popular Science, Popular Photography, Saveur, Outdoor Life, Field & Stream, Better You and Interesting Things.
The additions complement North Equity’s home platform, where Saveur will join BobVila.com and Kitchenistic to form a new food category. They will also create a new specialty media vertical under Popular Science and Popular Photography and expand North’s growing footprint in the military, tactical and outdoor verticals, where it recently added Task & Purpose.
“Since inception, the North team has proved our ability to acquire, reimagine and profitably grow media brands,” said Andrew Perlman, North Equity managing partner. “We have accomplished this by working with the teams at each brand to deliver high-quality, meaningful content and build innovative, sustainable business models.”
North is based in Miami with offices in San Francisco and New York.
Bonnier is owned by Sweden-based Bonnier AB.