GateHouse Media has an alliance with Houzz, a platform for home renovation and design, to provide the full Houzz content, shopping and pro-finder service across all GateHouse newspaper websites.
This is the first time Houzz has partnered with any U.S. publisher for a fully co-branded experience that includes the ability to purchase products directly from the publisher's co-branded websites.
The integration with Houzz is part of GateHouse Media's strategy to create local home and real estate destination channels within newspapers' websites, according to GateHouse.
The collaboration, which launched in mid-November 2017 across a group of 20 newspaper websites, brings Houzz's home design content and shopping experience to GateHouse's approximately 39 million monthly readers.
The Homes channels within each website also features local real estate content, homes for sale and recent transaction information, and tools to help prospective buyers and sellers.