In addition to technology and expertise, the acquisition brings 200-plus new broadcast and magazine clients to the TownNews family.
MOLINE, IL — Feb. 21, 2019 — TownNews, creator of the media industry's leading content, revenue, and engagement platform, announced today that it is acquiring GTxcel's Rayos and Rivista suites. The acquisition will add more than 200 broadcasters and magazine publishers to TownNews' client roster, which already includes nearly 1,800 newspaper, television, radio, magazine, and web-native properties.
"Our mission is to help our customers power audience engagement and drive revenue, and this deal furthers that goal," said Brad Ward, CEO of TownNews. "It also strengthens our position in the broadcast market while significantly expanding our magazine business."
More than 20 television broadcast properties use Rayos to create and deliver multimedia content to their web and mobile sites, apps, and other digital content platforms. The Rivista content management system is used by 175 magazine publishers.
"With the Rayos platform, TownNews can offer broadcasters a WordPress-based solution that really fits their needs, especially when combined with our cutting-edge live streaming platform, Field59," Ward said. "Standard WordPress simply doesn't deliver the functionality, security, or scalability necessary for enterprise deployment. Rayos includes a wide variety of features and customizations that are specific to broadcast. And TownNews backs it up with a thirty-year track record of exceptional systems, infrastructure, security, and service."
As part of the deal, seven GTxcel staff members with expertise in development, implementation, support, and sales will become part of the TownNews team.
"TownNews is the perfect home for our publishing partners and employees," said Peter Stilson, CEO of GTxcel. "TownNews is uniquely suited to provide state-of-the-art technology, and outstanding customer service to both the print and broadcast industries."
"We are thrilled to have the GTxcel employees join the TownNews team," Ward said. "Their extensive experience in the broadcast and magazine CMS industry is a great addition to our already outstanding team."
TownNews equips local media organizations with the digital services and guidance to transform their business models and flourish in the digital age. Our tools and expertise in print, digital, video, OTT and advertising enable forward-thinking media organizations in dynamic markets to efficiently engage their audiences, increase security and grow revenue.
Fueled by a passion for local media and a 30-year proven track record of success, more than 1,700 news organizations have benefited from the platform and tools we've built specifically for the media industry to thrive.
GTxcel's Digital Publishing software is the market leading solution for commercial and industrial clients. Our suite of Digital Publishing solutions takes static documents and publishes them to all digital platforms. GTxcel currently serves the Publishing market, Fortune 500 companies, and major Universities across the country.
A privately held company, GTxcel is headquartered in the Boston, MA area.